Chess Smith and director Clare-Louise English transformed the personal pain behind I’m Dead To You (And That’s OK) into a bold and visually striking music video about isolation, self-worth, and moving forward. Set in the world of office politics, the video uses vibrant colours, choreography, and symbolic imagery to explore the experience of being excluded by people once considered friends. In this interview, they discuss the creative process, the meaning behind the video's ke

The fifth edition of the OnCreations Europe Music Video Awards took place at the East Slovak Gallery, once again showcasing a selection of exceptional music videos. Today, the winners of the international public vote and the Slovak category have been announced. The biggest success in the international audience voting went to the music video Soap&Skin – Girl Loves Me, which took first place. In the Slovak category, the top award went to singer Anika Iris for her music video Me

The music video for Aileen was born out of silence, vulnerability, and emotions that could no longer be suppressed. Through a close collaboration between Delore and directors Alina Lazareva and Brandon Nguyen, an intimate visual world emerged—one where memory and present reality slowly begin to blur. Guided by emotional sensitivity rather than a strict narrative, Aileen invites the viewer to feel heartbreak as something deeply personal and almost physical. How did the idea fo

Imagine rap history colliding with 1700s courtroom drama - that’s Crockatoa. B. Lyrical, alongside Singular, YUNGkata, Underestimated, and photographer NPP, turns his hometown heroes into “founding fathers” of rap, blending humor, historical flair, and unstoppable energy. The result? A music video that’s as visually bold as it is cleverly fun, passing the torch to a new generation while keeping viewers hooked from start to finish. How did the idea for the music video, “Crocka

The music video Letters by Bull Ball started as a playful idea but gradually evolved into an ambitious auteur project that combines nostalgic MTV-era aesthetics, practical filmmaking techniques, and modern digital tools. The director, who also serves as the band’s producer and manager, shares how a DIY concept grew into a complex production, why he still believes in physical sets, and what role music videos play today in both the film and music industry. How did the initial i

The Devil’s Game” is far more than a song, it’s a philosophical deep dive into ambition, sacrifice, and the moral compromises we confront on the road to success. Written by Ataman Nikita and Phredxter, the track comes to life in a stunning live performance recorded at the iconic Cue Sessions, directed and produced by Ghanaian music legend Peewezel Cue, current holder of the GMA “Engineer of the Year” and “Record of the Year” awards. When Ataman steps on stage with world-class

Belinda Song delivers high-intensity electronic music on the “fast lane” – tracks that propel the listener forward with unstoppable energy. With 8D audio, the sound rotates 360° around you, creating a fully immersive audio-visual experience. What originally drew you to music creation and to the electronic genre? My music journey started at a young age while touring with the highschool choir, which led to being discovered and signed by Polydor records. Over the years, my energ

In her latest music video, the director boldly explores the blurred line between good and evil through striking visuals and symbolism. Using contrasting characters and metaphorical transformations, she invites viewers to reflect on love, survival, and the hidden nature of evil in everyday life. What inspired the visual concept of the two queens and their contrasting colors? I've always been inspired by scary tales. It is the primitive ones, before they reach the editors of ch

Winner of Drag Race Germany and a true icon of the queer scene, Pandora Nox returns with a bold new manifesto. Her latest music video Chez Moi: Eat Pu$$y Not Meat pushes the boundaries of music and visual art – blending political power, camp, and unapologetic originality. What inspired the creation of Chez Moi: Eat Pu$$y Not Meat My two favorite things in the world are vegan food and vaginas. I wanted to create a fun song that people can dance to and have fun with, but also c

or Max Cooper’s track, the digital artist visualized the concept of “existing inside a machine” a fleeting consciousness bound by structure yet reaching beyond it. The resulting audiovisual work combines intricate motion design with Cooper’s layered sound, reflecting on technology, capitalism, and human perception in an accelerated world. What inspired you to create this piece, and how did the concept of "existing inside a machine" come to you? “I exist inside this machine fo

The Roshi Shyong music video, filmed in a real Himalayan monastery with actual monks, won our annual Best Music Video Award and Audience Choice Award - twice! This project blends deep-rooted Nepali culture with modern artistic expression, resonating with both juries and global audiences. "Art isn’t meant to be understood through language, it’s meant to be felt through the heart," say the creators, whose work has sparked conversations both at home and abroad. This article is w

Ukrainian singer Janeuary released her bold new single "Black into White", pushing her musical expression beyond the boundaries of black-and-white melancholy. The track was a remarkable fusion of deep emotions, orchestral arrangements, and a visually striking music video. With this release, the singer opened a new chapter in her artistic journey. Your music is known for its emotional depth and theatricality. Where do you draw inspiration for your unique style? I draw inspirat

I have always preferred the black-and-white form, which can be seen in previous videos from the Stroberiz project. I believe it allows viewers to color that black-and-white world in their own minds, and I think those colors are suggested by the sound accompanying the image. At least, that’s how it works for me. When certain elements are lacking, the brain tries to compensate for them with imagination, and that unconscious effort is something that inspires me. How do you belie

Digenes is a medieval hero, whose story survives through the Greek epic poem of the 12th century. What is interesting about both the epic and the hero, is the mythological dimensions given to his story. The narrative of the story also has distinguishable Homeric elements, and clear references to stories like that of the earlier mythological hero, Heracles. The people who codified his story through the epic poem, in this rather mythological manner, knew about the ancient heroe

An Evening Full of Emotions Went Off as Planned. It was a night filled with vibrant energy and creativity. We showcased more than 40 music videos, highlighting both local and international talent. We recognized three Slovak artists and over seven from abroad. While we understand the absence of overseas artists, given their location on the other side of the world, we made sure to send their awards and certificates by post. It was an honor to judge and display such beautiful wo

Sébastien Rombout's journey into video production comes from a profound passion for cinema that started during his young years. He delved into the craft of filmmaking during early adolescence, driven by an intrinsic desire to weave narratives through visual storytelling. Pursuing studies in graphic design and multimedia creation further fueled his creative ambitions, providing a solid foundation for his future endeavors. Also passionate about storytelling, particularly in lit

Mara Katria is an internationally acclaimed filmmaker and musician who has directed feature length documentaries, designed video games, and written and recorded award-winning music. She recently received the win here at the Europe Music Video Awards for Best Singing / Vocalist for her powerful new "Cities in Dust" homage to the influential post-punk band Siouxsie and the Banshees. We got to have a conversation with Mara about her diverse artistic path and a very exciting new

Like all artists, he uses his personal experiences to create the basis of the fictional story that we later represent in our art, be it painting, film or music. Of course I let myself be carried away by what happens around me, I examine my environment and analyze what it makes me feel, and then write and sing about it. I live in the Canary Islands, so I live surrounded by beautiful landscapes, from my own studio window, you can see the highest mountains of the island and it's